The NWH Group Partners with Sunderland FC to increase waste recovery

The NWH Group is proud to announce a new partnership with Sunderland FC, focused on significantly reducing the club’s waste to landfill by increasing recovery of materials disposed of. The contract, valued at £500,000, will span the next four years, supporting Sunderland FC’s sustainability goals.

This strategic collaboration aligns with NWH Group’s commitment to sustainability and environmental responsibility, driven by its core values: NWH Family, Safety First, Think National – Act Local, Beyond Compliance, and Aim Higher. These principles will guide the efforts to help Sunderland FC reduce their environmental footprint through effective waste management and recycling practices.

Kelly Lock, NWH Group’s Commercial Sales Lead, expressed excitement about the partnership: “We are thrilled to be working with Sunderland FC to help them achieve their sustainability targets. At NWH Group, we are always looking for ways to go beyond compliance and support our partners in making meaningful environmental impacts. This collaboration embodies our aim to work together as a family, ensuring safety and striving for continuous improvement.”

Ashley Peden, Chief Commercial Officer of Sunderland FC, shared his thoughts on the partnership: “We are delighted to partner with NWH Group as part of our ongoing efforts to reduce waste and be more environmentally responsible. NWH Group’s values align closely with our own, and we’re confident that their expertise will help us meet our ambitious waste reduction targets over the next four years.”

This partnership represents a shared commitment to sustainability and innovation, ensuring that Sunderland FC is a leader in environmentally responsible practices within the sports industry.