NWH Group joins forces with South Shields FC

NWH Group Joins Forces with South Shields FC to Champion Sustainability and Drive Carbon-Negative Goals

The NWH Group, a leading national provider of sustainable waste management services, is excited to announce a new partnership with South Shields Football Club. Under this 12-month contract, NWH Group will be providing comprehensive waste and recycling services to help the club reduce its environmental impact, improve waste segregation, and achieve its ambitious carbon-negative goals. This collaboration marks the continuation of NWH’s strategy to foster meaningful partnerships with organisations that share its values of sustainability, community, and responsibility.

This partnership goes beyond standard waste services. NWH Group will work closely with South Shields FC to ensure that the club can meet its goals of reducing waste to landfill, increasing recovery and recycling rates, and, ultimately, setting an example in environmental stewardship for the sports sector. In addition to waste and recycling management, NWH will support the club’s broader sustainability initiatives and community efforts, which align with the values both organisations hold dear.

At the core of NWH Group’s business ethos are its values: NWH Family, Safety First, Think National, Act Local, Beyond Compliance, and Aim Higher. These values are key drivers of the company's decision-making process and are reflected in its partnerships and day-to-day operations. South Shields FC, similarly, is deeply rooted in community values and sustainability, making this partnership a natural alignment of philosophies and objectives.

Emma Howe, Head of Sales at NWH Group, shared her enthusiasm for this collaboration:
“We are delighted to partner with South Shields Football Club as its official waste and recycling partner. The club has ambitions to be a leader both on and off the pitch in sustainability, and we look forward to supporting their journey to contribute to a greener, more sustainable future for the community of South Tyneside. As a family-owned company, we understand the importance of supporting local institutions like South Shields FC, whose deep community ties mirror our own commitment to local action and global impact.”

NWH’s "Think National, Act Local" value is particularly relevant to this partnership. By leveraging its expertise and resources, NWH is able to provide nationally recognised waste solutions while maintaining a strong focus on regional and local needs. South Shields FC’s determination to become a carbon-negative organisation resonates deeply with NWH's Aim Higher value, which pushes the company to continuously improve and set new standards for itself and the industry. This commitment is evident in NWH’s approach to going beyond compliance, delivering not just what is required but exceeding expectations in every area—just as South Shields FC is aiming to do with its environmental impact.

This is not NWH Group's first foray into partnering with sports organisations to promote sustainability. The company recently announced a four-year partnership with Sunderland AFC to reduce waste to landfill and improve waste recovery at the club’s Stadium of Light. This partnership, valued at £500,000, highlights NWH’s growing presence in the sports sector and its ability to drive meaningful change for environmentally conscious clubs.

South Shields FC now joins a growing list of sporting organisations looking to NWH Group for leadership and guidance in waste reduction and sustainability practices. By forming these partnerships, NWH is helping clubs become environmental leaders within their communities, demonstrating that even industries outside traditional environmental sectors have a significant role to play in reducing carbon emissions and promoting greener living.

Carl Mowatt, Commercial Director at South Shields FC, expressed his excitement for the new partnership:
“We are excited to have NWH on board as our new waste and recycling partner. I strongly believe we are entering a great partnership, and the wealth of knowledge within NWH is going to improve our recycling processes and performance, with a key goal to help us reduce our carbon footprint. NWH is a great family-based company, just like South Shields FC. We have already seen exceptional after-sales and customer service from the team so far, as well as further support for the club with sponsorship and assistance on community events.”

The collaborative efforts between NWH and South Shields FC will not only contribute to reducing the club’s waste but will also involve active participation in local community events. This includes sustainability education initiatives aimed at raising awareness among fans and local residents about the importance of waste management and carbon reduction.

The NWH Group’s Aim Higher mentality is about more than just business growth—it’s about leaving a lasting positive impact on society and the environment. The work with South Shields FC is a testament to that ambition. As more businesses and organisations adopt sustainable practices, NWH Group is proud to be at the forefront of this movement, driving real change where it matters most.

As the partnership develops, both organisations will continue to work hand in hand to ensure that the benefits are felt not only within the club but across the entire South Tyneside community. Together, NWH Group and South Shields FC are setting a new standard for sustainability in sport.

About The NWH Group
The NWH Group is one of the UK’s leading providers of waste management and recycling services, dedicated to delivering sustainable solutions that create a greener future. With a focus on innovation and customer service, NWH is committed to helping organisations reduce waste, improve recycling, and achieve sustainability goals across a variety of sectors, including sports, construction, and commercial industries.

About South Shields FC
South Shields Football Club is a proud community-based football club with a rich history and a forward-thinking approach to sustainability. Off the pitch, the club is committed to reducing its environmental impact and setting an example for others to follow. Through its partnership with NWH Group, the club is working towards becoming carbon-negative, contributing to a cleaner, greener South Tyneside.