Craig Williams Joins Marketing Team for an Appreciation Day

At the NWH Group, our Appreciation Days are a meaningful way to foster collaboration and strengthen the bonds between departments. Recently, Craig Williams, our Executive Director, spent a day with the Marketing team to gain a closer understanding of their work and the strategies driving NWH's exposure and impact.

The day kicked off with a strategic discussion between Craig and Liliana Kamaka, NWH’s Head of Marketing. They explored the team’s goals, the multi-channel approach to communication, and how these efforts align with the company’s mission to educate clients on sustainability. From social media campaigns to industry events, Liliana walked Craig through the processes that ensure the NWH brand resonates with clients and reflects the company's core values.

"Preserving our family values is crucial in every aspect of our business," Craig remarked during the visit. "It’s inspiring to see how the Marketing team weaves this into their work while also advancing our sustainability message and maintaining our leadership in the industry."

Craig and the Marketing Team also discussed branding and the importance of ensuring that the NWH Group’s identity remains authentic, approachable, and reflective of its roots as a family business. Liliana emphasised the power of storytelling in showcasing the company's journey, client success stories, and the commitment to environmental stewardship.

“The opportunity to share our vision and goals with Craig was incredibly rewarding,” Liliana said. “It’s great to have the support of leadership as we work to amplify NWH’s presence and educate clients on sustainability in creative and impactful ways.”

Craig’s visit underscored the value of cross-departmental collaboration and the role of marketing in shaping how the NWH Group connects with its audience and delivers on its mission. The day also highlighted the collective effort behind building a brand that champions sustainability, innovation, and the values of a family-run business.

At the NWH Group, we’re proud of our shared commitment to these principles, and it’s moments like these that strengthen our ability to work as a united team, creating a lasting impact for our clients and the planet.

Together, we are not just building a business but also shaping a future that reflects our values and vision.